Matcha has received a superfood spotlight, giving it a rise in popularity greater than any other tea since chai. However, with relatively little historical information recorded in English sources, there are a lot of "facts" floating around that are less than accurate. We will review the definition of matcha, its history, and health benefits, while dispelling several myths. Attendees will learn about matcha more deeply based on scientific research and modern industry practices, as well as how to avoid the pitfalls of misinformed marketing hype and progress-impeding purists.